Objective: To significantly increase sales through targeted Facebook advertising
Challenge: The skincare brand’s sales were not growing, so they needed a new way to find more customers and make more money.
Strategies what Fulfillit Done:
Retargeting Website Visitors: We recaptured the attention of website visitors who had shown interest in the brand by displaying targeted ads.
Video Ad Retargeting:
We engaged viewers who had watched at least 50% or 75% of our video ads, indicating a higher level of engagement.
Lookalike Audience Creation:
We expanded our reach by creating a lookalike audience based on our existing customer data, targeting individuals with similar characteristics.
Buyer Retargeting:
We reconnected with past customers to encourage repeat purchases and boost customer loyalty.
Compelling UGC Content:
We leveraged user-generated content (UGC) to showcase real-world experiences and build trust with potential customers.
Influencer Marketing:
We collaborated with influential individuals within the skincare niche to reach a wider audience and enhance brand credibility.
Video-Only Ad Approach:
We focused solely on video ads, as they have proven to be highly effective in engaging viewers and driving conversions.
Pain Point-Triggered Ad Copies:
We crafted ad copies that resonated with the client’s target audience, addressing their pain points and highlighting the benefits of the skincare products.
Interests and Behaviors Targeting:
We refined our targeting based on interests and behaviors relevant to the skincare industry, ensuring we reached the right audience.
Age-Based Audience Grouping:
We segmented our audience by age, based on previous data insights.
Results what our client got in OCT:
October Sales: 1,595,701 rupees
October ad spent: 400,379 rupees
Store conversion rate: 6.33%
Total orders: 946
Return on ad spend (ROAS): 3.9
Results what our client got in NOV:
November Sales: 2,548,963 rupees (66% increase)
November ad spent: 438 387
Store conversion rate: 6.77%
Total orders: 1370
Return on Ad Spend (ROAS): 5.7
Through implementing our comprehensive Facebook ads services and strategy that incorporated retargeting, lookalike audiences, compelling UGC, influencer marketing, video-only ads, pain point-triggered ad copies, interests and behaviors targeting, and age-based audience grouping, we achieved a remarkable 66% increase in sales for our client’s skincare brand. This Facebook ads case study highlights the effectiveness of data-driven, targeted advertising in driving significant business growth.
